Branding Project for a boutique florist located in Bath, UK. Flora focuses on organic, predominately British flowers and this was reflected in the styling and branding for this project. References were drawn from classic heritage English gardens, antique botanic plates and Beatrix Potter's Peter Rabbit. Classic British fonts such as Caslon are mixed with 'hand written' fonts. Caslon is updated with etching lines for an updated-classic typographic logo. An etching of an English Rose is carried throughout the branding as a versatile insignia.