For this design, I was looking to create a clean, natural feel identity for the company. I researched organic companies and British flowers which I gathered inspiration from. It is minimal and has an authentic feel. The typeface had a rustic feel however friendly at the same time then I experimented drawing tulips and tried to form an F. I wanted to create something with simplicity however with some thought and detail. I scanned my symbol in and vectorized the rough pen and only altered a small amount of the symbol to keep a rustic feel to the symbol to accompany the wordmark.
I hope you can see where I went with this brief. My approach was to keep it simple even down to the sketch of the symbol.
I am doing these briefs to help me further my portfolio and progress my graphic design skills. I would love some feedback.