I started off with the idea of 'breaking free' then toyed with all the ways you can break free of a situation. I wanted to show that the typography was 'breaking free' from the baseline. I changed the baseline for each letter so it would form in a haphazard way. I then played around with the idea of having a big 'e' and realised the way it looks it's kind of like the PacMan icon and the letters almost look like they are escaping - I kind of liked it!
For colours and iconography I kept it simple and bold. I wanted it to be playful and unconventional. The music is represented by a sound wave, the food a simplistic version of a knife, fork and plate, the camping was an easy shape to identify and the culture is represented by movement.
I changed the location to represent something more Australian and rolled out collateral for a few different elements. I welcome comments as I'd like to finesse this one more.