Mostly focused on combining the ideas of "home", "warmth", and "eco-friendly". Focused on warmer brown hues with a yellowish-green. Included a photo of a nice home with focus on a fire place to invoke a sense of warmth and comfort.
For the logo, top row shows early concepts that I discarded for being too vague or not pushing the idea of the product enough. Bottom row shows process into final logo, where I used a leaf in the shape of a fire to push the idea of "eco-friendly" and "warmth", and I encompassed this in a pentagonal shape to push not only the idea of home, but also the push the idea of a fireplace.