My main goal for this brand is for it to come across as Italian with lots of quailty.
To get this I felt classic feeling lable composition would get that message across.
Typography: I chose serif fonts that felt Italian to support the main goal of Italian and quality.
I sampled color from food that is common in Italian deli's to visually say that the brand is all about italian food and for the customers to remember that when they look at the brand they will remember Italian cuisine.
I added some of the food that they serve, the logo as requested and because it is a limited edition wrap I could add elements specific to the particular deli in this case Cardiff and having the limited edition badge in there as well so the customers know its limited edition.