Here is an initial design for the 'Visions of Pastry' brief. This was a fun project to work on and I spent a lot of time exploring different illustrative styles and researching the market.
As per the brief I've included hand drawn fonts and quirky illustrations but incorporated these with sharp photography that would help draw the eye on a crowded book shop shelf.
I've kept the colour scheme on the cover to black and white, keeping it simple and allowing the illustrations and photography to stand out.
The recipe is laid out in a way that I hope is simple to follow. I've included an illustrated icon to represent the difficult level of each recipe, recipe tips and step-by-step photography.
Any feedback is very welcome as I'm always looking to improve my design skills.