I wanted to capture the vibrancy of the South American culture where most cocoa beans are grown, whilst still feeling fresh & hipster to appeal to a young British audience hanging out in coffee shops.
For the logo, I played upon the letter repetition by moulding them into repeated infinity signs, also suggesting the infinite love of chocolate across the world.
I chose a South American inspired marble texture for the package background, using the colours of country flags.
I made the descriptive text in Avenir to be both clear, and evoking a premium feel similar to Mast Chocolate.
Hope you like!