I started the project off by making a mood board of images and colours from everyday Ghanan scenes and objects. For me this was a great starting point as the styles I found really appeals to me.
The next step was to create my own pattern, I wanted it to be detailed and fun! it also needed to work well when repeated.
I wanted the design to look like a premium product so kept the text simple and minimal to counter the busy background. I originally chose the colours a little brighter but ended up muting them slightly, to look a bit more organic and high-end.