Reminiscent of classic logo stylings of outdoor clothing companies, this logo also harkens to Boy Scout badges to create a feeling of camaraderie and enjoyment of nature; the thrill of being young and adventurous. The paddles and waves suggest water activities that require teamwork, emphasizing the development of a strong bond. The serif font for "Adventure Club" showcases a style often seen on wooden signs in public parks. The sans serif fonts were chosen to complement but not distract from the name of the club and are easy to read at small sizes. Bright colors give feelings of excitement and happiness but are not too distant from hues found in nature.