This was a really difficult brief for me.
I never went to a concentrated design school, so I don't know much about typography. I feel like with graphic design in general I could sort of hack my way through it, but definitely not with lettering! So I spent about 2 weeks learning typography and lettering before I jumped into this, and I don't think that even covered a tenth of it.
I knew I wanted to break the name in two lines so when you reduce the size it won't be too illegible. So I started writing it in all different typecases, and finally went with lowercase because I figured that would be the easiest to stack in two lines.
I would love your feedback on this! Please let me know if I drew any of the letter wrong! Thank you!