Canal Cycle needs a bold, modern and typographic logo that appeals to a young and hip clientele, while still drawing from vintage lettering.
I wanted to create a logo that was typographically playful, which goes well with the hand lettering aspect of the brief, and still rigid and stylistic, inspired by vintage bikes. The letterforms play with each other to suggest a sense of movement. I also tried finding the delicate balance between making the overall look nostalgic but still modern.
For the branding, I wanted to retain the spirit and feel of the shop. I used a pastel blue and paired it with a red orange for contrast. The wood texture gives it that rustic, but minimalist feel.
In addition to stationery, I would like to add more parts to the branding, like showing what the store front would look like (signs, window display, etc.), once I finalize the logo. Any feedback would be appreciated. Thanks!