This is my second submission to the Canal Cycle brief. This design plays off the iconic canal bridges in Amsterdam, as you can see the typeface is edited to take on this shape of a canal. I included a simple bicycle icon within the logo to make it as clear as possible what the logo is for at a quick glance. I also used a light shade of teal to represent the vibrancy of the city.
Included in my submission are also a business card and tote bag design as I feel these are elements that would compliment the brand nicely.
I have submitted two separate designs to this brief as I couldn’t decide which I preferred, so I’d really appreciate anyone taking a look at both and giving me any feedback possible :)