This is my submission to the Canal Cycle brief. Here I have designed a logo that I think both portrays the vintage stamp/crest style, along with a modern and innovative element to allow the logo to stand out on the streets of Amsterdam. I have included the very current red/pink contrast of colours which I think compliment each other very well, and this also conforms to the brief requesting pastel tones. I was inspired to use a tall sans serif typeface as these are how most of the buildings are shaped in Amsterdam.
I have also created a business card and tote bag design as I feel these are elements that would compliment the brand nicely.
I really enjoyed working on this brief and actually came out with two different outcomes, so I’ve decided to upload both as two separate submissions, so please take a look! I’d love to get some feedback on my designs.