This is my submission for the Camden Gin website. I tried to emulate quite a sophisticated and classy look throughout the branding by playing it simple with a minimal logo and colour palette. Imagery is dark but inviting, which I think represents a mysterious, high-class impression. I wanted to still keep it fun and playful so that it would attract younger target audiences so I thought about how there could be some subtle pattern/shapes and icon illustrations to emphasise youth yet still keep it sophisticated with a cosmopolitan-esque vibe!
Would love some feedback, new to web layouts and still finding my feet so please feel free to share thoughts!