For this brief, I wanted to create something as close as to the client's list as possible. I wrote down each individual keywords as references throughout the design process.
All illustrations originated in my sketchbook, then were transferred to illustrator where they were vectorised and applied in a randomised pattern for the cup design.
The logo was rather simple using sans serif typefaces as my initial concept to use a script style would have been too full with the detailed illustrations.
If I were to reflect on what could improve the overall design, I believe I would make the illustrations larger as I feel the logo tends to be the dominant feature (However in the case of a brand packaging I feel this is legible).
Feedback and comments are always appreciated