Here is my submission for the Helsinki hotel.
I started by making a mood board of hotel logos, images of Helsinki and the architecture in Helsinki.
My plan was to make the logo reference the style of the architecture of the buildings and the culture of Finland, and there's nothing more Finnish than a sauna. For my design I've taken inspiration from Wooden Rock, a public sauna.
I've kept the colour scheme very simple and used the colours of the Finnish flag.
I've made sure to use a modern, bold font that can easily be used on advertising and print on both a small and large scale, along with corporate clothing and stationery.