Aki-To: A luxury hotel in Helsinki, Finland owned by 2 Finnish architects.
The logo is inspired by the straight edges and sharp corners of Finnish architecture. I wanted the logo to have many applications, and still be clear, and memorable.
The main colours are orange and blue and they are inspired by the blue night sky reflecting off the snow in Finland, and the warm orange lights coming from the homes and cabins.
I wanted to give as many colour options as possible for applications purposes.