Designed for a hotel identity. After trying to find out what aki-to translates to I could only find the word 'autumn' so taking this as a starting point a logo based around an autumn themed pine cone was created. The pine cone is created from diamond shaped elements to allude to the brands luxury approach. The diamond was also incorporated subtly into the word mark between the k and I to maintain consistency between the icon and wordmark. Both can be used independently of one another as shown in the stationary mock up.