For this design, I researched into minimalist Architecture and hotel in Finland. I took a lot of my inspiration from there and played with creating a clean logo. I wanted to create a logo that showed the patterns that form when wood it placed together which was in a lot of the imagery. I knew that I needed a clean and clear logo typeface which would be bold and stand out, I then created a symbol to accompany the wordmark. The symbol is an AT to represent the two young architects. I choose green and a warm wood colour to accompany a light grey which I felt served a minimalist and rustic feel for the hotel.
I am doing these briefs to help me further my portfolio and progress my graphic design skills. I would love some feedback.