The choice of a monochrome blue color palette is simplistic, and targeted at the typical surfer: 30+ y.o. male.
The name of the app, "Akaw", is the surf lingo equivalent of "awesome".
The icon designs are clean, and functional. The conditions of the mock up describes the following:
- Partly Sunny weather
- Air temperature 21 degrees Celsius
- Water temperature 34 degrees Celsius
- Northerly (North to South) wind, with speed 10 km/h
- Eastern Southeast Swell direction, at 1.8 meters, 11 seconds