Recipe card for a simple, 5-ingredient Pesto Pasta Salad recipe. In order to make this card attractive to it's target audience (young people) I choose a fresh, vibrant colour scheme.
In researching for this project, I noticed that a lot of cook books and food infographics used a mixture of illustration and food photography. I concluded that this was to encourage people to try these recipes - if the viewer can visualise what the final dish would look like, it would make them more inclined to cook the dish. That's why I opted to use photographic cut outs mixed with colourful shapes. My greatest challenge was balancing the photo realistic elements with the stylised illustration. Judging the proportions of the text also proved to be a delicate balance.
Overall, I enjoyed working on this brief immensely. Mixing up the photos with a fun, whimsical feel makes this design very inviting to the audience.