No matter what you are designing, there are some golden rules in design that are always good to bear in mind. Take a read of my top tips below to consider during your design process;
Padding is a big thing.. Be it a layout, a logo or even an illustration, we feel that every design needs a bit of space to breathe. And so, during your design process, be sure to keep a good amount of space between your individual elements. See below one of our recent designs as an example:
Harmony is everything in design. This is really important to consider during your layout process – to find a way to balance the text and imagery on the page and so a viewer has time to rest and process the information at hand. Look out for ways to create soft contrast in your designs, say for instance, if you have a big picture on the left hand side of the page, use some text on the right side to balance the page out and keep it even. As you can see in our example below, the image on the left hand side has been balanced out with text and the smaller images on the other side of the document.
The information on your piece of artwork needs to be clear and legible. Consider, how easy it will be for your reader to take on board the information presented, is your type big enough? Is the main content highlighted and clear to read? Sometimes there’s so much data we need to include, in one piece of artwork, that its hard to make everything sit together on the page. One good way to really consider this is to print out your document or artwork your working on in real size, so you can both sketch any additonal marks or toiuches required and see in the flesh how legible all the different text sizes and elements are. Here’s a print out of 10cm x 10cm label we were working on:
4. Basic guidelines
Different information requires different treatment. Let’s say you’re making an event poster, for example, where the date, time and venue are the most important features after the event’s name. Numbering things or making a quick sketch before you start designing might be a good way to make sure you’ve got this right. Different typefaces, weights, colours, lines, boxes… all these elements are there to help you, just make sure you consider them! See below, where we organised the initial layout for the Briefbox website:
5. Detailed UI kits
If you’re working on an interface, web or app design, you’ll need to take the above step even further and put together a more detailed UI kit which covers every possible outcome and elements that the site would use. Here’s an example of a more detailed UI kit that we did for one of our clients; Terasu Lifestyle:
There is always so many things to consider when designing. Where it will be applied, how big it’s final output will be. How much time does the budget enable you to put in etc.. Having a few set rules that you always stick to as a designer can help you to create artwork quicker and more effectively. Try applying some of the above tips to your artwork and you should start to see yourself improving all round.