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by Sami Yuhas
/ Posted: 12 months ago

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For the Iconic Landmark brief, I went with the Unisphere in New York's Flushing Meadows-Corona Park. The landmark itself is an iconic piece of art deco architecture, and a symbol of the 1939 and 1964 New York World's Fairs. Given the intricacy of the statue, I chose to simplify it while retaining the characteristics that make it iconic. The font's uniform line width contrasts with the variability of the iconography, whose variability in turn, draws the eye back down towards the text. Orange and blue, in addition to offering a strong memorable contrast, are the state colors of New York, and colors associated with the marketing of the 1964 fair itself.

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1 response

  1. Hey Sami, it's great to see a first submission from you, we hope you're enjoying the benefits of your Pro membership!

    This is a great start and a nice landmark to recreate, we've hadn't received a Unisphere submission until now.

    It's great to see your additional deliverables and to hear the thought process behind your concept development. I like how you've incorporated the state colours of NY too, this really makes it your own.

    I appreciate how you've tried to simply the landmark so it works in vector form, however, I think the iconic bands around the Unisphere are what make it really unique and recognisable as not just another globe sculpture. Perhaps you could try including these in your next revision? It would be nice to see how you could interoperate the fountains too, although I appreciate this is a much trickier task!

    Also, the typeface you've chosen can become quite illegible when printed smaller, perhaps you could use a clearer sans serif typeface here to differentiate between the name and the place.

    Thanks again for submitting to Briefbox, we look forward forward to seeing more submissions from you soon!

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