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by Heather George
/ Posted: 7 months ago
Attachment 1: First brainstorming sketches I kept coming back to the minimal aesthetic so going forward I focused on conveying that. Attachment 2: This is what I thought would be my finished logo. However, I wanted feedback before making a final decision so I submitted this design to online forums and contacted fellow designers for their input. Main Attachment: The feedback I received on my first design noted that the abstract "H" looked more like a bow tie. It was also stated that the font choice did not match the aesthetic of the "H." To address those issues I elongated the triangles that form the "H" and also chose a thin sans serif. I also experimented with the arrangement of the logo.
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