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Hartmann Brand Identity

by Charmaine Hartmann
/ Posted: 6 months ago

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For this brief I wanted to keep the design minimal, clean with a lot of white space surrounding the images. I used my last name twice, with just a single icon, of importance to me, being the calligrahpy pen. .

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  1. Hey Charmaine! Great to see your response to our personal branding brief. First impressions are that the hand-lettered logo is looking good.

    Do you have any initial development sketches that we could view? It's always interesting for the rest of the Brief box community to view your initial design stages and thinking behind a piece of artwork!

    I think that the overall layout and composition of the design is working well. The swirl across the letterhead page and the overall type layout is great.

    I would, however in order to really push this design forward to take a look at how you could further harmonise the design elements. I think if you took further consideration to the type, perhaps limiting the colour palette so the elements work better as a whole on the page. The social media icons, for example at the bottom of the page, should be in keeping with the rest of the brand and so have a go changing them to the pink of the logo. Similarly with the black on your compliment slip. I think it'd be interesting to see how the type looks when all one colour. I think this will help to make your brand look more consistent as a whole.

    Other than this, I would take a look at colour palettes and explore some other options? I feel like the black and the green is quite striking on the page. Have a play and see what you come up with here!

    All in all, this is a great start to our branding brief Charmaine. We can't wait to see further developments here. And remember, if you do choose to work on this brief, make sure that you upload this design as a separate submission so we can review your awesome work!

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