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Full Circle Loyalty / Business Card

by Andria Bates
/ Posted: 10 months ago

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I created this loyalty card including the logo, based on the requirements of the brief. The logo features a circle which I find appropriate for the name and the name in a bold script font which I think resembles a clothing store. Using an upper case typeface for the rest of the text creates a contrast and also answers the client's preference to long sans serif text. The pastel colours were also chosen in favour of the client's preference.

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2 responses

  1. Hey Andria, awesome to see your first submission here to the business card brief. I hope you're enjoying your time here so far as a Brief Box Pro user!

    The usage of fonts here is great and the layout is really looking strong. I can see that you've really considered the size of font and I like the extra illustrative details that you've added in. Good job Andria.

    I think, in order to really progress this brief, it would be great to introduce a few more hand-drawn elements here. Have think about how you could integrate some hand drawn type into the design. This will help to not only showcase your awesome design skills but show the client a more individual and bespoke approach to this project.

    If you are in need or any hints or tips for this project, be sure to check out our blog page here at Brief Box, where we have loads of handy advice from our designer extraordinaire Flavia. There are also lots of handy tips online about how to utilise illustrator and photoshop in creating bespoke and hand-drawn work. Have fun with it!

    All in all, this is lovely work Andria. Can't wait to see your revised designs! Remember, if you do choose to work on this design, make sure that you upload it as a separate submission here. Keep up the good work!

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