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by Andria Bates
/ Posted: 7 months ago
I created this loyalty card including the logo, based on the requirements of the brief. The logo features a circle which I find appropriate for the name and the name in a bold script font which I think resembles a clothing store. Using an upper case typeface for the rest of the text creates a contrast and also answers the client's preference to long sans serif text. The pastel colours were also chosen in favour of the client's preference.
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