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FLORA logo + branding ideas

by Kimi Mischke
/ Posted: 10 months ago

2 attachments

I had a few different ideas for this project and am looking for feedback on which works and answers the brief best before fleshing things out and creating the brand board and other materials. Please note that some of the artwork isn't perfected yet.

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2 responses

  1. Hey Kimi! Thanks for uploading your designs to the flora branding brief! Living this submission here.

    I'm really liking the different pattern designs that you've come up with here for this brief. Nice use of colour and overall layout for the branding. This design has a lovely fresh, Scandinavian feel to it.

    Overall, I think that the design is working well. The layout is strong and I'm liking your use of the abstract pattern. As a direction, I like the block, monochrome pattern the best. I think that you could introduce elements of the flowers into further branded items. I would suggest that you go for one pattern now, that you like the most, and start further exploring more elements such as business cards, letterheads and envelopes which could help illustrate and realise the brand.

    All in all Kimi, this is an awesome start to this project! Nice job. Looking forward to seeing your revisions. And Remember, if you do choose to work on this design, please upload it as a separate submission so we can review your gorgeous new designs!

  2. Thanks for the feedback, Gill. Sorry to be a dunce, but I'm not sure which one you're referring to when you say, "block monochrome pattern." Is that 1, 2 or 3?

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