Gill Chantler (Community manager / illustrator @ Briefbox) Hey Lynne, thanks for your submission to boutique florist branding brief! Great to see that you're making a start on your first brand and identity project here as a Briefbox Pro user. The mockups are looking smart and I'm glad to see that you've considered a colour scheme for the overall branding. I think the clean and straight forward 'look' is also working well here. I think with the type that you've gone for, with 'Flora' it would nice to see the edges rounded off a little more. With all type it's good to get consistency through each letter to allow the overall design to flow together a bit more on the page. I think you could soften the overall design. I think it would also be useful to further explore the typeface used for 'boutique florist'. As the font for 'Flora' is so modern, it contrasting with the below text. Have a research of current, smart typefaces that you could consider here. I like the diamond border that you've used at the back. For this design I think it could be exploring a more botanical shape, such as the suggestion of a leaf, to better integrate the design with the theme. All in all Lynne this is a great start to the brief! I think if you take our suggestions on board and make a few tweaks this could be a great portfolio piece for you. Really looking forward to seeing a secondary submission for this brief. Keep up the good work Lynne!