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by SHAHED ALI
/ Posted: 1 year ago
I was born and raised in Oldham, a small town on the outskirts of Manchester. Oldham has a deep history of being part of that Industrial Cotton revelation of the world back in its history, where large masses of cotton mills populated the town. To this day a lot of these mills are still standing but standing derelict and abandoned. So I came up with the name Anchor Mill, as it is an abandoned cotton mill that stands next to where I live, therefore it was fun trying to re-brand the mill almost. To start off the project, I brainstormed ideas, words, images that popped into my head I would associate with. I then took out main key words such as anchor, derelict, grunge, urban, red bricks, decay, tall, sea, water and so on. After that I researched into existing logos under those categories I had taken from my brainstorm to fuel my design and inspiration. Secondly I visited the mill and took some photos of the mill, its surroundings, rust, decay, textures, used adobe capture to take live colour palettes from the red bricks. These resources will then help me compose my designs to feel as though the logo and design belong in this environment. I then took my best designs and took to Illustrator to freely compose ideas and see what works and what doesn’t, slowly refining and art directing my decisions. For typography, I focused on type which have the same characteristic as the mill, pointy edged font to resemble the sharp tip of an anchor, tall and patterned font to represent the brick structure of the mill. I experimented with type to help me compose my ideas together. I did 3 ideas, one was to wrap an anchor around the letter a, another a crest and finally one where typographically I tried creating the structure of the mill. I then mocked up my concepts for presentation.
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