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Allison Bow Logo & Visual Identity

by Kimi Mischke
/ Posted: 11 months ago

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a graphic and playful logo and identity for painter and decorator Allison Bow

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2 responses

  1. I really love how you've used lines to create a really unique logo, and the colours are really nice!

  2. Hey Kimi, awesome to see your first submission as a Briefbox Pro member! I hope that you're enjoying your time here at Briefbox.

    I've taken a quick look at your website and portfolio and you've got some great, creative designs going on there.

    Your submission to the 'Alison Bow Logo & Visual Identity' is looking really strong. I'm liking the bold use of colour and colour overlays. I think that you've managed to answer the brief, in that the client is looking for a modern and colourful new brand identity. The colours are gorgeous and the pattern work is really strong.

    I think that as your pattern work is so strong, it would be worth taking a look at how the type could be better integrated here on the business card. Have a go at layering the type on top of the pattern, so the design looks more considered as a whole. In order to make this stand out on the page, you could make the type in white, to contrast against the colourful background. My favourite is the navy design as I think this looks the strongest design on the page. The contrasting colours are really standing out nicely.

    To develop this brand identity further, you could also have a go at placing the designs across further stationery mock-ups such as letterheads and envelopes. This will really help the client to visualise their brand and put it into a context for them.

    And so, overall I think you've done a great job on this brief Kimi. Have a go at working on the designs from my suggestions above as I think this will really help to take your designs to the next level. Remember, if you do choose to work on this design, make sure that you upload your artwork as a separate submission so we can review your awesome design work!

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