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'Aki-To' Modern Hotel Logo Design

by Ossama Chihani
/ Posted: 1 month ago

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I tried to go modern, and I think I went too far in the sense that I struggled to make it 'Finnish'. I tried to give it an identity and mimic minimalist architecture (which I'm not a fan of) by using sharp angles. I then found the logo too harsh so I attempted to soften it by adding some subtle curves both in the typeface and the monogram. The background image is in fact from a luxury Japanese hotel: 'Setouchi Aonagi', which I felt was quite close to what I envisioned a modern Finnish hotel to look like. I would appreciate any criticism and improvements, thank you for your time!

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