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Aki-To Hotel branding

by Xavier Hubbard
/ Posted: 12 months ago

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This is my take on creating a minimalistic logo for a brand new luxury hotel opening up in Helsinki, Finland.

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2 responses

  1. Hey Xavier, thanks for uploading your designs to the Helsinki hotel branding brief! Great to see your next submission here as a Briefbox Pro member. I've taken a look at your website and you've got some great work on there.

    I'm liking the simplified design and modern typeface that you've used on this branding brief. Overall, I think the logo design is looking smart. In order to really push this project, it would be great to see how the branding works when you apply it across a stationery range. It would be worth looking into some mock-ups which you can easily find and download online. This will help your prospective clients get a real look and feel of how your design would work for their Helsinki Hotel.

    If you have any original research or initial sketches, it would be great to see this alongside your final designs. This would help to give your ideas a context and backstory, which is always useful to keep up your sleeve when pitching to a client.

    All in all, really nice work here Xavier. I think if you just make a few tweaks here, this will be a great portfolio piece for you. Looking forward to seeing the revisions for your design and further submissions from you as a Brief box Pro member! Remember, if you do choose to work on this design, please upload it as a separate submission.

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