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Aki-To Branding

by Matthew Johnson
/ Posted: 1 year ago

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Smattering of design ideas based on minimal design. Blue (Helsinki and Finland flag, trust+loyalty etc) accents notably in square tittles. Letterforms combined in logo to save space and form sleek recognisable shape. Avoided capitalisation as it looks too harsh and authoritarian, end result is approachable and friendly. Ended up looking a tad more Scandinavian than Nordic but oh well.

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