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Aki-To

by Ashley Byrne
/ Posted: 2 months ago

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Took inspiration from shapes associated with Finnish winter as I think this is a huge part in the aesthetic of Helsinki.

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1 response

  1. Hey Ashely,

    Thanks for submitting your work to our Helsinki Hotel brief.

    I'm liking your modern typeface and use of bold graphic lines. Good work Ashely! The modern black and white palette also works well here and gives a great sense of the winter in Finland.

    I think now, it would be interesting to explore this mark. Consider carefully, how this could be used across business cards, letterheads and other items of marketing for the hotel. I think that you could have a play with your graphic lines and come up with some other sub-marks and marketing materials compliment the main brand.

    All in all, this is a great submission Ashely. If you keep working on it and having a play with the design, I think this could be a great piece for your portfolio! Looking forward to seeing your next submission here as a Briefbox Pro member.

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