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34 Degrees North

by Tyhe Reading
/ Posted: 4 weeks ago

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Craft ales are becoming much more popular, and there are now plenty of cool labels out there. The target audience is generally young, creative, bohemian, and professional; people who appreciate a well-designed label. 34 Degrees North wanted a simple logo to be designed to work with their five new craft beers they are producing; Dark IPA, Pale Ale, Sporting Ale, Summer Ale and Golden Ale. They wanted a design to work within a crest layout and to utilise colours that matched the flavours of the craft beer. As this is the beginning of the concept, further packaging is to be developed.

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