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John Lewis is looking to launch a new range of fun wallpapers for kids under the age of 10, and they are asking designers and illustrators to come up with playful pattern design they can use. At the moment they have lots of type-based wallpapers depicting popular quotes, so they are now looking to add some quirkier, illustration-based designs to their collection.
The design must be attractive to kids under the age of 10, though your target audience is also the parents buying the wallpaper, meaning that your design also needs to catch their attention; it needs to be well-considered and professionally finished.
You need to stay away from existing characters from books and films, as John Lewis want a range that is unique to their store, in part to avoid any additional licensing expense. Think about patterns using animals, plants, fictional creatures, foods or sports for this brief, the possibilities are endless!. Once you have your key elements illustrated you'll need to focus on how you can tie these together into one seamless pattern that people will want on their walls.
Here is a selection of images by awesome designers to give you some creative fuel! Remember don't copy this directly, use them as inspiration only.
Indian Walllpaper by Hibou Home
Jolly Jurassic Harlequin Wallpaper for John Lewis
Roboticca Robots for John Lewis
Spirit & Soul Mr Fox by Scion
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