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A Parisian toiletries and shampoo company called SEVERN who specialize in the finest products for both men and woman has opened. They're looking for a strong brand identity and logo/label design for their first shower gel.
They want their packaging to offer subtle references to their being St-Remy-de-Provence in the South of France. They are looking for a fun-yet-classy feel, with a touch of vintage France, to appeal to the more affluent, younger professional. The client loves the designs and style of the artist Ryan Gillett. They feel his abstract, illustrative style would perfectly suit the company's packaging.
With so much competition, they are wary of current trends in packaging for this industry; they are hoping that by using Ryan Gillet as inspiration will grab the attention of their target audience.
Here is a selection of images by awesome designers to give you some creative fuel! Remember don't copy this directly, use them as inspiration only.
Distraction by Ryan Gillett
Hellmanns by Ryan Gillett
Vintage French Poster - artist Unkown
Vintage French Bakery Illustration - artist Unkown
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