Have fun with this, sometimes the most realistic drawings are also the least exciting. Have fun with different styles and techniques and make your illustration really unique. It doesn’t have to be an exact replica of the landmark, as long as you focus on key features which really give it away.

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Iconic landmark illustration

51 submissions
Saved by 259 users
Est completion time: 3 days

Project overview:

Today we want you to design an iconic landmark of some sort. This is a great opportunity to practice your illustration skills and maybe explore with a style that you’re not very familiar with. To add a further challenge to the brief, we want the final piece to use no more then 4 colours. You’ll find this can happen quite often in real design briefs as printing can be so costly that many clients will request that you keep the amount of colour down to reduce pointing costs.

First thing’s first, choose your landmark. Do some research of iconic landmarks across the globe and pick one that particularly resonates with you. It could be a landmark that you’ve visited or seen in real life, or it could be one you’ve always wanted to visit.

Once you have decided which landmark you are going to illustrate, now it’s time to choose the style you want to illustrate it in. Do you want your final piece to be abstract or realistic? Do you want it to be monochrome, two-tone or using the full 4 colours? Do you want it to be a line drawing or a geometrical piece? The choice is yours. Experiment with different styles and techniques in your initial sketching stages and home in on a style that you feel works well for that particular landmark.

Once you have finalised your sketch, it’s time to digitalise. Choose the method you want to digitalise your drawing but remember, it has to be finished in only 4 colours!
Perhaps finish your piece with the name of the landmark. These can make great postcards or posters so take your time, you may want to get some of printed and give them out as gifts to friends and family?

Deliverables required

  • A final logo crest in full colour

  • A black and white version of the logo

  • A mock-up of how this brand would work on packaging

  • A simplified mark for web and social media

  • Remember if multiple deliverables are required you can add attachments to your submissions when you have completed the brief.

Timescales and deadlines

This brief should take you around 3 days. That’s a day research and sketching, a day refining and a day finalising and creating the addition deliverables.

Our approach

We went for a quirky line-art style for this brief, using two shades of red and a shade of grey to stay within the 4 colour boundary. Remember you can still use white!


We had fun creating the quirky clouds, they work well with the simple lines which represent the movement in the water. We included the title in ours, fell free to do this too.

Style inspiration

Images liked

Here is a selection of images by awesome designers to give you some creative fuel! Remember don't copy this directly, use them as inspiration only.

Colosseum by Smeu Florin Ion

Colosseum by Smeu Florin Ion

DUBAI by Sam Mearns

DUBAI by Sam Mearns

season's greetings by ranganath krishnamani

season's greetings by ranganath krishnamani

I do not know what you, America. by Beresnev

I do not know what you, America. by Beresnev

Click to view larger images

Things to avoid

Here's a few pointers of things to avoid whilst working on this project.

  • Avoid too much colour! Remember the 4 colour rule!

Useful links

Submissions to this brief (51)

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