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'Fruit Fizz' drinks, based in California, are an up-and-coming drinks manufacturer. For the last two years they've seen rapid growth and an increased customer base. There success is down to the high-quality ingredients that they source, and their positive, eco-friendly branding. They also have a strong social media presence, and communicate on a peronsal level with their customers regularly.
Unfortunately their brand image, main logo and current can designs have been neglected; they are excited about bringing a designer on board to help them come up with some new concepts. The company is going through a flavor testing process; the flavors for next year's range have yet to be decided. They would like a designer to use their own initiative and create can designs for three yet-to-be-made flavors.
In terms of style, they are looking for something fun and mouthwatering. They want a strong and playful feel to the main brand logo, and ideally want to use custom illustrations to represent each individual flavor. Spend some time on the main logo, then sketch out some possible options for designs of yet-to-made 'Fruit Fizz' flavors.
Here is a selection of images by awesome designers to give you some creative fuel! Remember don't copy this directly, use them as inspiration only.
Burnt Toast Energy by Burnt Toast Creative
FruitFizz by Kleressia Perry
Ill Drink To That by Studio JQ
Safeway's Fruit Juice by Anthem
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