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'Escape' an exciting new Festival based in the Somerset hills, is looking for a modern, new brand identity to help generate interest in the build up to their launch in late summer. To start with, the client is looking to have a new logo and set of icons they could use in the initial marketing materials for the Festival. The client is hoping to attract young professionals and families. The Festival will also host a series of events around getting out into the outdoors and surrounding countryside.
The theme of the festival is adventure and the great outdoors. This should be reflected in the logo and initial stages of the brand identity. They would like a set of 4 custom illustrated icons that represent: music, food, culture and camping.
Take some time mood boarding, some of the most exciting, up and coming festival identities of this season. Choose a style and go for it!!!! Pick out some key, eye-popping bold colours that you love and think could work well as a brand identity as a whole. Note, that the client is looking to have a strong, modern identity which stands out from the crowd.
Create your logo and icons as vector graphics as the designs will be used across poster designs, business cards and billboards at various sizes. This will allow the client to use them at any scale, across different documents without making the images too pixelated. Consider popping the logo & icons into a presentation document to show to the client. Enjoy!!!
Here is a selection of images by awesome designers to give you some creative fuel! Remember don't copy this directly, use them as inspiration only.
Green Man Festival identity by Hedof & Lovers Agency
Barcelona Pensa Festival identity by Studio Carreras
Jewish Film Festival Identity & Branding by Sgustok Design
Stockfish Film Festival Identity by Einar Guðmundsson & Guillermo Vázquez Bustelo
Click to view larger images
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