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The owner of a new, contemporary, cosmopolitan cocktail bar in Nottingham is looking for an invitation design to help spread the word of the bar’s upcoming launch party. The bar is called ‘Eighty-Two’. The client is hoping to attract young professionals, between the ages of 21 – 35, to their bar. The bar will serve an extensive range of cocktails in a casual, relaxed atmosphere.
There is no specific theme, though the decor is very elegant and minimal. The invitation should reflect this, with accentuated angles and simple typefaces. The invite needs to be single sided, A5, portrait and should include a voucher which entitles the customer to one free drink on entry before 10pm. The voucher must have a part that can be torn off - use a perforated line - to get the drink; use a crest for this part.
Consider the different print processes that can bring a bespoke, luxury feel. Explain the methods you’d use to print the leaflet in your Briefbox submission; this is a great opportunity to do some research and learn a bit more about printing processes. Research spot UV glossing, embossing, de-bossing, textured finishes, white inks, pantones, etc. We’d love to hear your print ideas!
Here is a selection of images by awesome designers to give you some creative fuel! Remember don't copy this directly, use them as inspiration only.
All Aboard by Greg Christman
Charity Ball Invitations by Mike Smith
Save the Date by Kyle Anthony Miller
Till Death Do Us Part by Ryan Brinkerhoff
Click to view larger images
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