Creating custom letter forms takes time and patience, and with such a loose, fun brief as this, you may be overwhelmed with possible options. When we’re approaching custom letter forms in the studio, we’ll find a selection of pre-existing typefaces, then gradually begin re-forming the letter forms; soon, we have a design that’s unique to us.
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The Type-fight is an online platform where battles take place between two designers. Each designer creates one letter and then users vote on which letter they prefer. The site is very popular with designers across the globe and whilst anyone can enter, only a few make the cut to actually battle it out one-on-one against another hungry, passionate designer.
For this brief, the 'The Type-fight' is looking for submissions for a range of posters that they are releasing this summer – all will have a single, super fresh letter at their center. They want you to illustrate your favorite letter in any way you see it fits. It can be inspired by anything; check out the website here and the examples below to get thinking, and then begin sketching your own letters!
Remember, the site sees so many regular submissions of letter forms that your concept will need to really stand out from the crowd. Perhaps your letter could include an illustration of a place, scene or situation within it? Maybe you would like to create a crazy pattern that makes up the main letter forms? Come up with a few possible directions using quick thumbnail sketches, and then narrow down the best to get you off to a good start.
Remember if multiple deliverables are required you can add attachments to your submissions when you have completed the brief.
Timescales and deadlines
Depending on how detailed you want your letter to be, the time on a brief like this can vary. If you are going for something more illustrative, then anything up to 3 days could be spent creating your custom letter.
This is a fun project you might want to continue later. So why not choose a theme? We decided to give the word “fruity” some personality:
The secret is to play with the letter shape, rather than be restricted by it. Get creative! Here is the letter T in more detail:
Here is a selection of images by awesome designers to give you some creative fuel! Remember don't copy this directly, use them as inspiration only.
J Fighter / Typefight Letterform by Gladys
R by Dustin Sparks
S by Sophinie Som
36 days of type by Ricardo Cabrita
Click to view larger images
Things to avoid
Here's a few pointers of things to avoid whilst working on this project.
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