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Craft ales are becoming much more popular, and there are now plenty of cool labels out there. The target audience is generally young, creative, bohemian, and professional; people who appreciate a well-designed label. This is a great brief to get your creative juices flowing, and to add to your portfolio once complete.
We’ve attached some of our favorite label designs to give you some fuel and a sense of direction, but spend some additional time researching and moodboarding other possible designs and layouts; refine your route. Think up a fictional name for your beer; it can be anything you like, but we would advise choosing a name that would lend itself well to some custom lettering, and that would look good within a crest design.
For content and mock-ups, find some awesome images you can place you designs on; invent some locations, ingredients, established dates (etc.) which you can work into your layout design.
Here is a selection of images by awesome designers to give you some creative fuel! Remember don't copy this directly, use them as inspiration only.
MBC by Berlise de Jager
Shipwreck by Zia Somjee
Earls Best Root Beer by David Cran
Skysail Single Hop IPA by Riley Cran
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