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Art Gallery Signage

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Saved by 336 users
Est completion time: 4 days

Posted 2 years ago

In category: logos & branding

Project overview:

There’s a new contemporary art gallery opening in London. The branding has already been taken care of; now the client is  looking for a designer to create the signage and way-finder system for the museum. The brand consists only of black logo in a well kerned, sans serif typeface. They haven't chosen a color palettes or typefaces for the brand yet, but the signage needs to use modern, sans serif typography to compliment the logo.

The signage and way-finder system will be applied across multiple floors and need to be consistent and very clear; people need to be able to easily find their towards stairs, lifts, toilets, and exhibitions. To get started, perhaps design a map of the gallery, remembering to think about scale, shape, and material.

Size will be crucial to the success of your design. The letters and other elements of the signage - arrows and other figures - need to be large enough to be visible from the opposite side of the room or corridor. Positioning will be as important. Explore the possibility of spreading letters over spaces - over door frames, for example - but be careful, we don’t want to compromise legibility. Perhaps some letters can only be made visible at a certain angle by designing separate elements for separate surfaces? As to the color and shape of your letters, the call is yours.

After you have a draft of the map, sketch some floor numbers and directional signage, using arrows and other glyphs to emphasize your message.

Style inspiration

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