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Monograms are a fantastic way to represent a company; if done correctly, they can be used for years to come. Many monogram-styles have been done countless times, especially for popular letter combinations, and so coming up with new ways to use them is a real challenge for designers.
For this brief, create a a monogram for an up-and-coming novelist named 'William Watkinson'. William is keen on using smaller marks to add flourish to the final design, which will be based on the words ‘Novelist, Writer, Dreamer’. For the additional flourishes that surround and enhance the brand, research traditional writing techniques and, also, books, reading, and writing.
A great tip for creating monograms is to sketch out numerous ways that letters might work together; do this really quickly and loosely, as the point is to experiment. Make mistakes, and then develop the more successful sketches into more detailed designs. Only when these are developed should you digitize.
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