The average young person checks their phone 85 times per day which to be honest, isn’t surprising for our generation(!) We are constantly connecting with people and sharing our lives through social media. We use it on a daily basis to keep in touch with our friends and family, but have you ever considered using it as a marketing tool for your awesome design work??
Fresh out of graduation from college, it may feel like a daunting task to get your work out there and seen by the right agencies and design directors. Social media can be an excellent tool to start building your personal brand, getting your work out there and making the right connections. See below, for some helpful hint and tips on how to get started:
1. Start building your own personal brand
Social media not only allows you to convey your interests and reach out to your potential list of clients and employers, it’s also, a great way to showcase your work and knowledge of the design industry. Make a start by creating a core brand identity for yourself which you can then apply across your web portfolio and social media accounts. Make sure that you keep your branding consistent across the different social media platforms to ensure that your portfolio and personal brand looks professional and cohesive.
2. Be careful what you post
The way in which you are perceived on social media can determine whether you get hired or fired. With a simple Google search, employers and anyone really, can find out more about you through what you have been posting and publicly sharing. There is some debate on whether an individual should have separate social media accounts for personal and professional use. Personally, I find it more practical to have a single account because it eliminates the hassle of ensuring you post on the right account. It’s all about finding the right balance between personal and professional.
Once you’ve built your personal brand across social media platforms, start networking! Take note at other fellow designers, design agencies, and other creatives are following and get connecting! Make sure that you’re also building an active profile online, by interacting and commenting on relevant work and events within your industry. This can be as simple as writing a tweet to your favourite design agency and thanking them for the design talk you attended or commenting on a designer’s Instagram post, admiring their work. Go for it! You never know, in reaching out and making that first step where it could lead you to. will let them notice you and can potentially lead to new, exciting opportunities.