Pooch is an animal charity that rescues, shelters and rehomes dogs across Europe. They’re working on a new website that will integrate all of their offices across the continent, making it possible for people to foster and adopt dogs from different countries.

To appeal to both younger and older demographics, they want to work with a creative to compose a beautiful illustration for their homepage hero banner that shows how people can find their perfect pet and help a good cause all across Europe.

As you can see above, Pooch’s brand is modern and friendly, and they want this illustration to reflect the same kind of aesthetics. While they’re open to style and composition, they think a vectorial illustration would be the best approach for this project.

Besides that, these illustrations will be also broken down and developed into smaller elements that will be used across the website, as well as other digital and print platforms, so it’s important to keep that in mind when creating your composition.

To start with, they want to see this illustration on both Desktop and Mobile formats:

- Desktop banner: 1600 x 900 px

- Mobile banner: 750 × 400 px

Remember that the illustration needs to work well and be visible on both formats, to help with the website responsiveness.